Mithila Makhana: Global Branding 2026

The global branding strategy focuses on the 'Seed to Snack' journey, highlighting the unique pond-farming ecosystem of Mithila. With modern processing units established in Darbhanga and Madhubani, Mithila Makhana is now reaching shelves in London, New York, and Tokyo, boosting the local economy and traditional farming livelihoods.